Internet Marketing Terms Glossary

The Machinteractive provides a glossary of terms, acronyms & abbreviations and used in the Internet marketing, search engine optimization (SEO), and search engine marketing.

A

ABMs

Automated Bid Managers

Algorithm

A difficult mathematical formula used by a search engine to rank the web pages.

Alt tag

The alternate text associated with a image on web page that gets displayed when the visitor hovers the mouse over the image.

Anchor text

Anchor text is text on a page that link to another web page with relevant keyword of that page.

AOL

America Online (a search engine).

API

Application Programming Interface ( API) Works as a interface between the application software and the application platform.

ASP

Active server pages (ASP) is a server side scripting language which is dynamically produce web pages that are not affected by the type of browser the web site visitor is using.

ASCII

American Standard Code for Information Interchange

AV

AltaVista (a search engine)

AJ

Ask Jeeves (a search engine)

Adword

Automated submitting

Automated Submitting is a process from web tool which will submit your website to the top search engines automatically.

Agent Name

Agent name term refer to the name of particular robot or crawler

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